Everyone judges books by their covers, literally. It’s a true fact that books with good quality covers, eye-catching font and good graphics have better sales. Even though some people may assert you that book cover designs are in decline, this is not true.
The design of book covers is more popular than ever and it even has its own awards. Design Observer holds annual awards for design of book covers with a judging panel of 35 people. And this field deserves these awards because designing a book cover is time-consuming and not always satisfying.
The Internet is a great tool for finding effective and fast solutions for your designs, get feedback, exchange ideas and share documents. Pinning, sharing and liking are huge today and they do a really good advertisement for your book. This is a way for book lovers and design lovers to share their favorites.
Authors and designers have starting to use the social media as a help tool for them by sharing the design of the book cover and waiting for feedback from people before even starting the publishing.
Before starting with the cover design, first decide on the message that you are planning to send with the cover.
Think about the value proposition of your book. What your target audience is and what they expect: power and knowledge, revenger and murder, aspiration and inspiration, passion and romance or achievements and success.
Narrow it all down to emotion, incentive and motivation. Only this way will you generate visual metaphors and ideas which will determine the choice of color palette, the imagery, the layout and typography.
What the book cover design should do is to generate excitement and grab attention. Think about the cover as the first and most important tool for advertising success. That’s why it needs to grab everyone’s attention and make them stop and take a look. It’s the best path to self-promotion.
Another thing that you should keep in mind is that the book needs to show what the genre is. Choose the right metaphor, imagery and typography to “speak” to the audience.
Minimalism is always in style. It focuses on the name of the author and the title of the book.
People enjoy visual images so pay attention the imagery of the book. Try to make it fun and playful and try different elements of the graphic design. Don’t be afraid to be bold.